Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

What Muay Thai Taught Me About Rejection
Chris Romulo
April 17, 2025
What Muay Thai Taught Me About Rejection
Picture this: I’m walking into a packed arena in New York City, undefeated, headlining the main event as a professional Muay Thai fighter....
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Student Research Spotlight: What Makes Sales Engineers Successful?
Alyssa A Younker
April 7, 2025
Student Research Spotlight: What Makes Sales Engineers Successful?
Imagine being a sales engineer, confidently explaining a complex product to a room full of engineers, finance experts, and operations managers, each with...
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Top 5 Reasons Introverts Make Great Sales Engineers
Monica Panatta
April 4, 2025
Top 5 Reasons Introverts Make Great Sales Engineers
They say you have to be loud and outgoing to succeed in sales. But when it comes to Sales Engineering – where deep...
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Happy April Fools Day from NAASE!
Monica Panatta
April 1, 2025
Happy April Fools Day from NAASE!
Happy #AprilFoolsDay from NAASE! Today, we’re celebrating the unique blend of humor, technical expertise, and occasional panic that comes with being a Sales Engineer. See...
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Extinction Burst: Staying Technical and Tactical When Things Go Wrong
Matt Booth
March 12, 2025
Extinction Burst: Staying Technical and Tactical When Things Go Wrong
Have you ever put a dollar in a pop machine, pressed the button, and—nothing happened? No pop, no refund, just silence. What do...
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Tough Conversations in Technical Sales
Ken Lambert
February 10, 2025
Tough Conversations in Technical Sales
There are plenty of tough conversations in technical sales & sales engineering. The most successful professionals in these fields have learned how to...
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How to be resilient & motivated during job hunting
Olivia Brito
May 20, 2023
How to be resilient & motivated during job hunting
Hello there! As a Talent Development specialist, I understand that looking for work can be a challenging and emotional journey. This is why...
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Advice for a Successful Sales Engineering Career
Ken Lambert
December 4, 2022
Advice for a Successful Sales Engineering Career
Since the launch of NAASE about 2 ½ years ago, we have published several articles and interviews about what is important for a...
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