NAASE Blog | Insights and Opportunities for Sales Engineers

Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

The Art of AI Tone Control: Making ChatGPT Sound Human and On‑Brand
Monica Panatta
August 18, 2025
The Art of AI Tone Control: Making ChatGPT Sound Human and On‑Brand
We just ran the NAASE webinar “Workplace AI Rules Every Sales Engineer Must Know.” takeaway for me was not “use AI.” It was...
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How Sales Engineers Can Unlock Growth by Mastering Customer Jobs and Resonating Value Propositions
Inna Hüessmanns
May 4, 2025
How Sales Engineers Can Unlock Growth by Mastering Customer Jobs and Resonating Value Propositions
Every year, thousands of new products enter the market, yet over 90% fail despite heavy marketing investments. The key reason? Companies often miss...
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Navigating Blurred Boundaries: A Guide for Sales Engineers
Inna Hüessmanns
November 10, 2024
Navigating Blurred Boundaries: A Guide for Sales Engineers
In today’s dynamic business environment, sales engineers face unique challenges. On one side, customer expectations are increasing in relation to salesperson knowledge, speed...
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Bridging the Gap: How Sales Engineers Can Enhance Brand Perception
Jackie Arellano
June 6, 2024
Bridging the Gap: How Sales Engineers Can Enhance Brand Perception
Strong brand perception is crucial for business success. A positive brand image attracts top talent, fosters trust with customers, and opens doors to...
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The Business Conundrum of Vibrant and Regular Content Creation
Ken Lambert
November 12, 2021
The Business Conundrum of Vibrant and Regular Content Creation
It’s clear to most people, and certainly evident on LinkedIn, that “content is king”. For marketing, sales, and business development, it is typically...
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Leveraging Influence and Association to Recruit Great Salespeople
Nate Guggia
October 6, 2021
Leveraging Influence and Association to Recruit Great Salespeople
While the known brands in your category take the lazy route and rely on their name recognition, you can do things that actually...
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How to create a good name for a tech product
Andra Gutui
June 30, 2021
How to create a good name for a tech product
Naming a new technological product is not an easy task. Everyday new tech products are launched, and it has become more and more...
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5 Key Ways to Drive Customer Experience into Product Strategy
Stephanie O’Connell
June 21, 2021
5 Key Ways to Drive Customer Experience into Product Strategy
How hard is it to be your customer? Customer experience is how customers perceive and feel about your product or service. What kind...
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