NAASE Blog | Insights and Opportunities for Sales Engineers

Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

What Sales Engineers Are Really Struggling With Right Now
Sergiy Kyrychenko
November 20, 2025
What Sales Engineers Are Really Struggling With Right Now
We asked the NAASE community a simple question: “What is the biggest challenge for Sales Engineers right now?”, and offered 4 answer options.The...
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Harnessing Profitable Customer Loyalty: A Guide for Sales Engineers
Inna Hüessmanns
August 25, 2025
Harnessing Profitable Customer Loyalty: A Guide for Sales Engineers
Loyalty is more than a buzzword; it’s a critical asset that fuels sustainable growth andprofitability. For sales engineers, mastering the art of cultivating...
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How to Stand Out, Build Trust, and Stay Memorable in the Age of Skepticism and Overwhelm
Shawna Suckow
July 3, 2025
How to Stand Out, Build Trust, and Stay Memorable in the Age of Skepticism and Overwhelm
Getting a buyer's attention these days? It's like trying to flag down a cab in a thunderstorm; itseems like everyone's either unavailable or...
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Mastering Customer Relationships: The 2025 Playbook for Sales Engineers
Inna Hüessmanns
June 6, 2025
Mastering Customer Relationships: The 2025 Playbook for Sales Engineers
In today’s rapidly evolving B2B landscape, sales engineers find themselves at the forefront of relationship management. The art of building and sustaining business...
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The Power of Sales Engineering: Why Trusting Your SE is the Key to Bigger, Better, and Faster Deals
Sachin Wadhawan
February 17, 2025
The Power of Sales Engineering: Why Trusting Your SE is the Key to Bigger, Better, and Faster Deals
In today’s complex and rapidly evolving technology landscape, businesses face increasing challenges in navigating sales cycles, understanding technical solutions, and making informed buying...
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Leveraging Sales Engineering for Scalable Business Growth
Bash Sarmiento
January 12, 2025
Leveraging Sales Engineering for Scalable Business Growth
Sales engineering is a specialized field where clients can find technical solutions to drive business growth. Scaling a business can pose significant challenges,...
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The Role of Sales Engineers in Promoting Sustainable Technologies
Chatty Garrate
December 18, 2024
The Role of Sales Engineers in Promoting Sustainable Technologies
Sales engineers play an essential role in bringing technical products to market, especially when it comes to promoting sustainable technologies. As more companies...
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Increasing the Salesforce Effectiveness: Unlocking the Power of High-Performance Sales
Inna Hüessmanns
December 16, 2024
Increasing the Salesforce Effectiveness: Unlocking the Power of High-Performance Sales
What is a High-Performance Sales Organization? A high-performance sales organization outperforms its competition and meets and exceeds the requirements and needs of its...
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