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NAASE’s Blog is a curated resource for sales engineers, presales professionals, technical sales leaders, and others working at the intersection of technology, customers, and revenue. We publish practical articles, field perspectives, interviews, and member insights on sales methods, demos, POCs, business value, customer engagement, sales AI, communication, leadership, career growth, and the evolving role of the SE.

Article contributions are currently limited to NAASE Pro Members and contributors specifically invited by the NAASE team. This page is not used for company job postings, although we may publish editorial content about career development, interviewing, hiring trends, and the broader SE job market.

Sales engineers work under many titles, including solutions engineer, presales engineer, solutions consultant, technical sales representative, application engineer, specification sales representative, territory representative, and manufacturer’s representative. Across industries, they help customers understand complex products, evaluate fit, build trust, and connect technical capabilities to business outcomes.

The Business Conundrum of Vibrant and Regular Content Creation
Ken Lambert
November 12, 2021
The Business Conundrum of Vibrant and Regular Content Creation
It’s clear to most people, and certainly evident on LinkedIn, that “content is king”. For marketing, sales, and business development, it is typically...
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Water the Crops
Roger McNamara
November 2, 2021
Water the Crops
The Training meeting had ended. Like so many sessions before, it was billed as sales training when in fact it had been product...
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Leveraging Influence and Association to Recruit Great Salespeople
Nate Guggia
October 6, 2021
Leveraging Influence and Association to Recruit Great Salespeople
While the known brands in your category take the lazy route and rely on their name recognition, you can do things that actually...
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Constant team or varied partners?  What works best in sales engineering?
Aileen McNabb
September 26, 2021
Constant team or varied partners?  What works best in sales engineering?
I’ve worked in both situations.  Sometimes as an SE I worked exclusively, or close to exclusively with one salesperson (AE).  I’ve also worked...
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Sales Training – Beyond the Dreaded Role Play
Roger McNamara
September 14, 2021
Sales Training – Beyond the Dreaded Role Play
Often, at the end of a sales training meeting, there would be time allocated for role plays with fellow colleagues.  I always dreaded these...
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Top 5 Advantages of Outsourcing B2B Sales Teams
Liza Chubar
September 13, 2021
Top 5 Advantages of Outsourcing B2B Sales Teams
Whether they’re small or big companies, businesses of all sizes experience a common issue when expanding and covering different territories: having enough salespeople....
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Industrial Distribution: Who’s doing the selling?
Frank Hurtte
August 26, 2021
Industrial Distribution: Who’s doing the selling?
Let’s talk about selling.  More specifically, let’s discuss selling technical products – products that possess unique features differentiating them from the competition. Further,...
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Give Your Sales Presentation a Narrative Arc to Excite and Engage Prospects
Tim Dingersen
July 21, 2021
Give Your Sales Presentation a Narrative Arc to Excite and Engage Prospects
Too often, sales presentations underwhelm prospects because they fail to provide a compelling narrative arc. As a marketer, you’ve done your research and...
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