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Association of Sales Engineers
Association of Sales Engineers
Copyright 2024 North American Association of Sales Engineers LLC
North American Association of Sales Engineers
Financial literacy is uncommon because the majority of most companies’ employees don’t know how to read Balance Sheets and Income Statements. Why is this? Most instruction about finance pertains to personal concerns such as checking accounts, insurance, mortgages, certificates… Read More
If you are in B2B within a SE or presales role, it is smart to consider what is happening on the “other side” of the table- the buyer/prospect’s procurement team. This has a significant affect on whether your… Read More
Last June, I had the privilege of participating in a fascinating conference held in the vibrant city of Manchester, UK. As a sales engineer two years into my PhD in Business Administration, I have managed to combine my… Read More
Whether you are soon going on your very first job interview for a SE role, or you have been through a couple over the years, it is wise to understand what types of questions you will be asked… Read More
Over the past week, NAASE has released 2 key tips for new/ aspiring SE’s. One was regarding POC’s, and the other was essentially to fully understand and critique technical marketing literature. To complete our exercise of offering 5… Read More
Quality POC’s are purposeful and lead to the Technical Win. The following are critical elements of a successful Proof of Concept: Current State: Describe the current situation that is driving the need for PoC. This should come directly from the… Read More
I often say Sales Engineers are like the special forces of the revenue team – we’re brought in to not only highlight technical features but also champion customers’ pain points and demonstrate how the product can best address… Read More
Hello there! As a Talent Development specialist, I understand that looking for work can be a challenging and emotional journey. This is why I wanted to share practical tips to help. I believe that with the right mindset… Read More
In recent years, the phenomenon of nearshoring has gained momentum in Mexico, which has significant implications for the United States in terms of trade and investment. Nearshoring refers to the outsourcing of services and commercial activities to suppliers… Read More