North American Association of Sales Engineers
Whether you are soon going on your very first job interview for a SE role, or you have been through a couple over the years, it is wise to understand what types of questions you will be asked… Read More
Over the past week, NAASE has released 2 key tips for new/ aspiring SE’s. One was regarding POC’s, and the other was essentially to fully understand and critique technical marketing literature. To complete our exercise of offering 5… Read More
Quality POC’s are purposeful and lead to the Technical Win. The following are critical elements of a successful Proof of Concept: Current State: Describe the current situation that is driving the need for PoC. This should come directly from the… Read More
I often say Sales Engineers are like the special forces of the revenue team – we’re brought in to not only highlight technical features but also champion customers’ pain points and demonstrate how the product can best address… Read More
Hello there! As a Talent Development specialist, I understand that looking for work can be a challenging and emotional journey. This is why I wanted to share practical tips to help. I believe that with the right mindset… Read More
In recent years, the phenomenon of nearshoring has gained momentum in Mexico, which has significant implications for the United States in terms of trade and investment. Nearshoring refers to the outsourcing of services and commercial activities to suppliers… Read More
B2B sales, or business-to-business sales, refers to the process of selling products or services to other businesses rather than directly to consumers. This type of sales can be more complex than B2C (business-to-consumer) sales because the decision-making process… Read More
Tech careers require various technical and soft skills to ensure success. Not only that, you must be willing to keep learning constantly. Technology evolves rapidly, so you must always be on top of your game to stay ahead… Read More
Finding a job that you are passionate about and that has a high level of demand in the labor market can be a complex task. However, the economy’s evolution creates new growth opportunities for new fields. The careers… Read More
(English version follows the Spanish section.) 1. Luis, eres Copywriter y estratega de ventas técnicas industriales como freelance, y también un Ingeniero de ventas a tiempo completo para la empresa Logistic Trade donde también coordinas el CRM. ¡Parece… Read More
All right, stop whatcha doin, ’cause I’m about to ruin. Well, I hope I don’t ruin. When I was first approached to write an article about my career path earlier this year, I thought this would be easy…. Read More