North American Association of Sales Engineers

North American Association of Sales Engineers

European Association of Sales Engineers

B2B / Tech Sales / Sales Engineering:  Taking a Look from the Procurement Side

If you are in B2B within a SE or presales role, it is smart to consider what is happening on the “other side” of the table- the buyer/prospect’s procurement team.  This has a significant affect on whether your… Read More

B2B Sales Strategies Best Practices

B2B sales, or business-to-business sales, refers to the process of selling products or services to other businesses rather than directly to consumers. This type of sales can be more complex than B2C (business-to-consumer) sales because the decision-making process… Read More

Data Visualization for Beginners

We use data visualization in our everyday lives all the time without realizing it. The menu board at McDonald’s featuring food photos… That’s visual data. Temperature gauge… That’s also a visual representation of complex data. Today on the… Read More

Two excellent Job opportunities with IBM, Apply Now!

Are you a self-starter, a go-getter and a leader? In the IBM AI Applications business unit, you will find a culture that rewards such entrepreneurial spirit! We are looking for talented, energetic individuals who have a strong sense… Read More

What is psychological inertia? or… What is wrong with us?

Have you ever been in a situation where while discussing different solutions for a problem, you and your group is trying to solve, people finding all kind of reasons why something is impossible or extremely difficult? The arguments… Read More

Sales Training – Beyond the Dreaded Role Play

By Roger McNamara Often at the end of a sales training meeting there would be time allocated for role plays with fellow colleagues.  I always dreaded these as I always saw it as a test in artificial conditions… Read More

Top 5 Advantages of Outsourcing B2B Sales Teams

Whether they’re small or big companies, businesses of all sizes experience a common issue when expanding and covering different territories: having enough salespeople. This issue may curb your business’ potential and affect your growth. A precipitated expansion can… Read More

Is B2B Purchasing Overly Cumbersome and Inefficient?

(By Ken Lambert) This topic, and lament, is nothing new- but it does appear that over the past several years things have gotten even more convoluted.  Everyone in B2B sales knows what I speak of:  The hurdles and… Read More