North American Association of Sales Engineers

North American Association of Sales Engineers

European Association of Sales Engineers

B2B / Tech Sales / Sales Engineering:  Taking a Look from the Procurement Side

If you are in B2B within a SE or presales role, it is smart to consider what is happening on the “other side” of the table- the buyer/prospect’s procurement team.  This has a significant affect on whether your… Read More

B2B Sales Strategies Best Practices

B2B sales, or business-to-business sales, refers to the process of selling products or services to other businesses rather than directly to consumers. This type of sales can be more complex than B2C (business-to-consumer) sales because the decision-making process… Read More

Getting to Know NAASE Mexican Market Ambassador Luis Armando Vasquez

(English version follows the Spanish section.) 1. Luis, eres Copywriter y estratega de ventas técnicas industriales como freelance, y también un Ingeniero de ventas a tiempo completo para la empresa Logistic Trade donde también coordinas el CRM. ¡Parece… Read More

What is psychological inertia? or… What is wrong with us?

Have you ever been in a situation where while discussing different solutions for a problem, you and your group is trying to solve, people finding all kind of reasons why something is impossible or extremely difficult? The arguments… Read More

Sales Training – Beyond the Dreaded Role Play

By Roger McNamara Often at the end of a sales training meeting there would be time allocated for role plays with fellow colleagues.  I always dreaded these as I always saw it as a test in artificial conditions… Read More

Top 5 Advantages of Outsourcing B2B Sales Teams

Whether they’re small or big companies, businesses of all sizes experience a common issue when expanding and covering different territories: having enough salespeople. This issue may curb your business’ potential and affect your growth. A precipitated expansion can… Read More