North American Association of Sales Engineers
In today’s world, where environmental concerns are becoming increasingly pressing, sustainability in sales engineering has emerged as a crucial focus. Integrating eco-friendly practices into sales engineering not only helps in mitigating environmental impact but also enhances business efficiency,… Read More
Strong brand perception is crucial for business success. A positive brand image attracts top talent, fosters trust with customers, and opens doors to new opportunities. Sales engineers are pivotal in enhancing this perception through their in-depth understanding of… Read More
SE Michael Edwin has recently created and published several letters directed to sales engineers. NAASE is glad to repost selected letters- which are some words of advice to new and seasoned technical salespeople. Which one do you most… Read More
Welcome to the fast-paced world of real estate, where every deal is a delicate dance of negotiations, market trends, and meeting client expectations. Now, let’s talk about a crucial but often overlooked partnership that’s like the secret sauce… Read More
Sales engineers play a crucial role in bridging the gap between technical intricacies and client needs, ensuring a seamless journey from initial interaction to successful product implementation. This article delves into the key strategies and principles that contribute… Read More
Last June, I had the privilege of participating in a fascinating conference held in the vibrant city of Manchester, UK. As a sales engineer two years into my PhD in Business Administration, I have managed to combine my… Read More
Drum roll…. and the results are in… At Bright Dynamics we surveyed 103 PreSales leaders from around the world, asking 54 questions around hiring and candidate assessment. Some of the results may surprise you. Let’s start with how… Read More
Over the past week, NAASE has released 2 key tips for new/ aspiring SE’s. One was regarding POC’s, and the other was essentially to fully understand and critique technical marketing literature. To complete our exercise of offering 5… Read More
Hello there! As a Talent Development specialist, I understand that looking for work can be a challenging and emotional journey. This is why I wanted to share practical tips to help. I believe that with the right mindset… Read More
Upon graduating from college, I networked and got my first job as a Technical Application Consultant at Kronos, now UKG. I found myself, in terms of what motivates me and brings me joy. I had several amazing experiences… Read More
In recent years, the phenomenon of nearshoring has gained momentum in Mexico, which has significant implications for the United States in terms of trade and investment. Nearshoring refers to the outsourcing of services and commercial activities to suppliers… Read More