North American Association of Sales Engineers

North American Association of Sales Engineers

European Association of Sales Engineers

Letters to a Sales Engineer

SE Michael Edwin has recently created and published several letters directed to sales engineers.  NAASE is glad to repost selected letters- which are some words of advice to new and seasoned technical salespeople.  Which one do you most… Read More

Strategic Allies: How Sales Engineers Elevate Real Estate Businesses

Welcome to the fast-paced world of real estate, where every deal is a delicate dance of negotiations, market trends, and meeting client expectations. Now, let’s talk about a crucial but often overlooked partnership that’s like the secret sauce… Read More

Keys to Effective Client Engagement in Sales Engineering

Sales engineers play a crucial role in bridging the gap between technical intricacies and client needs, ensuring a seamless journey from initial interaction to successful product implementation. This article delves into the key strategies and principles that contribute… Read More

Boosting Sales in Industrial SMEs: A Strategic Approach with Porter’s Five Forces

Last June, I had the privilege of participating in a fascinating conference held in the vibrant city of Manchester, UK. As a sales engineer two years into my PhD in Business Administration, I have managed to combine my… Read More

Incorporating AI Into Your Business Operations: Best Practices for Sales Engineers

As a sales engineer, you know how vital it is to stay on top of the latest technological advancements. Artificial intelligence (AI) is one of the most promising developments in decades. Incorporating it into your business operations can… Read More

Key insights on Presales Hiring Criteria

Drum roll…. and the results are in… At Bright Dynamics we surveyed 103 PreSales leaders from around the world, asking 54 questions around hiring and candidate assessment. Some of the results may surprise you. Let’s start with how… Read More

3 Final Tips for Aspiring Sales Engineers 

Over the past week, NAASE has released 2 key tips for new/ aspiring SE’s.  One was regarding POC’s, and the other was essentially to fully understand and critique technical marketing literature. To complete our exercise of offering 5… Read More

How to be resilient & motivated during job hunting

Hello there! As a Talent Development specialist, I understand that looking for work can be a challenging and emotional journey. This is why I wanted to share practical tips to help. I believe that with the right mindset… Read More

Why did I choose PreSales engineering as a profession?

Upon graduating from college, I networked and got my first job as a Technical Application Consultant at Kronos, now UKG. I found myself, in terms of what motivates me and brings me joy. I had several amazing experiences… Read More

Key skills for sales engineers to leverage T-MEC and nearshoring

In recent years, the phenomenon of nearshoring has gained momentum in Mexico, which has significant implications for the United States in terms of trade and investment. Nearshoring refers to the outsourcing of services and commercial activities to suppliers… Read More

Presales at a SaaS FinTech Company

What makes the ideal Solutions Engineer or Pre Sales Engineer for a SaaS Financial Technology company? I manage a global team at GoCardless and want to help folks, worldwide, decide if this role is right for them! When… Read More

B2B Sales Strategies Best Practices

B2B sales, or business-to-business sales, refers to the process of selling products or services to other businesses rather than directly to consumers. This type of sales can be more complex than B2C (business-to-consumer) sales because the decision-making process… Read More