North American Association of Sales Engineers
On Thursday, September 19th, the President of NAASE along with 3 of our Advisory Board members gathered and discussed a very key and timely topic- lateral career shifts. In a challenging economy as we have seen over the… Read More
Sales engineers bring a lot of value to the deal, and to their companies. One of the most important is that of the practical “gut check” that is often needed during many bids and potential orders/contracts. Most SE’s… Read More
In the evolving landscape of remote work, operational efficiency is more crucial than ever. As businesses increasingly rely on virtual teams, finding effective ways to streamline workflows and boost productivity becomes paramount. By implementing strategic practices and leveraging… Read More
Imagine checking into your hotel with just your smartphone, bypassing the front desk, or receiving personalized dining recommendations in a new city. In China, hotels like FlyZoo use facial recognition for room access, while in Japan, AI-driven robots… Read More
In 2024, businesses just need to have their presence online and join hands with technology for their operations. In fact, organizations of all sizes rely profoundly on computerized systems and online platforms for their daily operations. Cybercriminals are… Read More
In a world that often celebrates extroverted traits, the notion of an introverted leader may seem unconventional. Yet, many of the most impactful leaders throughout history have been introverts, harnessing their innate abilities for deep thought, careful planning,… Read More
Strong brand perception is crucial for business success. A positive brand image attracts top talent, fosters trust with customers, and opens doors to new opportunities. Sales engineers are pivotal in enhancing this perception through their in-depth understanding of… Read More
In the post-pandemic era, industrial companies face a constantly evolving business landscape, where adaptability and efficiency have become prerequisites for survival and success. This challenging environment demands more than ever a strategic approach to sales force management and… Read More
SE Michael Edwin has recently created and published several letters directed to sales engineers. NAASE is glad to repost selected letters- which are some words of advice to new and seasoned technical salespeople. Which one do you most… Read More
Welcome to the fast-paced world of real estate, where every deal is a delicate dance of negotiations, market trends, and meeting client expectations. Now, let’s talk about a crucial but often overlooked partnership that’s like the secret sauce… Read More
Sales engineers (and similar titles like “Solutions Consultants”) are often viewed as a trusted advisor, and in many ways work much like a consultant for their client and/or prospect. That is the way that we (SE’s) should view… Read More
Last June, I had the privilege of participating in a fascinating conference held in the vibrant city of Manchester, UK. As a sales engineer two years into my PhD in Business Administration, I have managed to combine my… Read More