North American Association of Sales Engineers

North American Association of Sales Engineers

European Association of Sales Engineers

The True Worth of a Sales Engineer- as a Business Consultant

Sales engineers (and similar titles like “Solutions Consultants”) are often viewed as a trusted advisor, and in many ways work much like a consultant for their client and/or prospect. That is the way that we (SE’s) should view… Read More

Boosting Sales in Industrial SMEs: A Strategic Approach with Porter’s Five Forces

Last June, I had the privilege of participating in a fascinating conference held in the vibrant city of Manchester, UK. As a sales engineer two years into my PhD in Business Administration, I have managed to combine my… Read More

Expert Job-Related Advice for Certified Sales Engineers

As you may already be aware, certified sales engineers occupy a vital and influential position within the sales landscape. They serve as the crucial link between intricate technical knowledge and the art of implementing effective sales strategies. If… Read More

Sales Engineer Job Interview Questions:  Cheat Sheet, and Comments

Whether you are soon going on your very first job interview for a SE role, or you have been through a couple over the years, it is wise to understand what types of questions you will be asked… Read More

Is ChatGPT the Death Knell of Professional Writing?

Suddenly, ChatGPT (and other brands of generative Artificial Intelligence) are everywhere.  It’s all the rage.  Seems like everyday there is something in the news feed about it.  Apparently “everyone” is using it, and some people are saying that… Read More

Incorporating AI Into Your Business Operations: Best Practices for Sales Engineers

As a sales engineer, you know how vital it is to stay on top of the latest technological advancements. Artificial intelligence (AI) is one of the most promising developments in decades. Incorporating it into your business operations can… Read More

Key insights on Presales Hiring Criteria

Drum roll…. and the results are in… At Bright Dynamics we surveyed 103 PreSales leaders from around the world, asking 54 questions around hiring and candidate assessment. Some of the results may surprise you. Let’s start with how… Read More

3 Final Tips for Aspiring Sales Engineers 

Over the past week, NAASE has released 2 key tips for new/ aspiring SE’s.  One was regarding POC’s, and the other was essentially to fully understand and critique technical marketing literature. To complete our exercise of offering 5… Read More

Boosting Productivity for Sales Engineers: Unleashing AI for Smarter Solutions

I often say Sales Engineers are like the special forces of the revenue team – we’re brought in to not only highlight technical features but also champion customers’ pain points and demonstrate how the product can best address… Read More

How to be resilient & motivated during job hunting

Hello there! As a Talent Development specialist, I understand that looking for work can be a challenging and emotional journey. This is why I wanted to share practical tips to help. I believe that with the right mindset… Read More

Why did I choose PreSales engineering as a profession?

Upon graduating from college, I networked and got my first job as a Technical Application Consultant at Kronos, now UKG. I found myself, in terms of what motivates me and brings me joy. I had several amazing experiences… Read More

Key skills for sales engineers to leverage T-MEC and nearshoring

In recent years, the phenomenon of nearshoring has gained momentum in Mexico, which has significant implications for the United States in terms of trade and investment. Nearshoring refers to the outsourcing of services and commercial activities to suppliers… Read More