North American Association of Sales Engineers
Imagine checking into your hotel with just your smartphone, bypassing the front desk, or receiving personalized dining recommendations in a new city. In China, hotels like FlyZoo use facial recognition for room access, while in Japan, AI-driven robots… Read More
In today’s world, where environmental concerns are becoming increasingly pressing, sustainability in sales engineering has emerged as a crucial focus. Integrating eco-friendly practices into sales engineering not only helps in mitigating environmental impact but also enhances business efficiency,… Read More
In 2024, businesses just need to have their presence online and join hands with technology for their operations. In fact, organizations of all sizes rely profoundly on computerized systems and online platforms for their daily operations. Cybercriminals are… Read More
In a world that often celebrates extroverted traits, the notion of an introverted leader may seem unconventional. Yet, many of the most impactful leaders throughout history have been introverts, harnessing their innate abilities for deep thought, careful planning,… Read More
Strong brand perception is crucial for business success. A positive brand image attracts top talent, fosters trust with customers, and opens doors to new opportunities. Sales engineers are pivotal in enhancing this perception through their in-depth understanding of… Read More
SE Michael Edwin has recently created and published several letters directed to sales engineers. NAASE is glad to repost selected letters- which are some words of advice to new and seasoned technical salespeople. Which one do you most… Read More
Welcome to the fast-paced world of real estate, where every deal is a delicate dance of negotiations, market trends, and meeting client expectations. Now, let’s talk about a crucial but often overlooked partnership that’s like the secret sauce… Read More
Sales engineers (and similar titles like “Solutions Consultants”) are often viewed as a trusted advisor, and in many ways work much like a consultant for their client and/or prospect. That is the way that we (SE’s) should view… Read More
Sales engineers play a crucial role in bridging the gap between technical intricacies and client needs, ensuring a seamless journey from initial interaction to successful product implementation. This article delves into the key strategies and principles that contribute… Read More
Financial literacy is uncommon because the majority of most companies’ employees don’t know how to read Balance Sheets and Income Statements. Why is this? Most instruction about finance pertains to personal concerns such as checking accounts, insurance, mortgages, certificates… Read More
If you are in B2B within a SE or presales role, it is smart to consider what is happening on the “other side” of the table- the buyer/prospect’s procurement team. This has a significant affect on whether your… Read More
Last June, I had the privilege of participating in a fascinating conference held in the vibrant city of Manchester, UK. As a sales engineer two years into my PhD in Business Administration, I have managed to combine my… Read More