North American Association of Sales Engineers
Sales engineering is a specialized field where clients can find technical solutions to drive business growth. Scaling a business can pose significant challenges, such as operational inefficiencies and financial constraints. Business owners who encounter these challenges may have… Read More
(Spanish version at the end of the article) In the competitive world of technical sales, a well-executed demo can be the defining moment that turns a prospect into a customer. As a sales engineer, you are tasked with … Read More
In today’s dynamic business environment, sales engineers face unique challenges. On one side, customer expectations are increasing in relation to salesperson knowledge, speed of response, breadth and depth of communication, digitalization, and customization of information and product and… Read More
As a professional who has been around the block a few times, in both a Sales Engineer and a Project Manager capacity, I struggle when people (co-workers, vendors, clients, etc.) resist using the telephone for what it was… Read More
Dear Members and Colleagues, At the North American Association of Sales Engineers (NAASE), we are excited to share our insights and projections for the Sales Engineer (SE) profession as we look ahead to 2027. While we recognize that… Read More
Sales engineers bring a lot of value to the deal, and to their companies. One of the most important is that of the practical “gut check” that is often needed during many bids and potential orders/contracts. Most SE’s… Read More
In the evolving landscape of remote work, operational efficiency is more crucial than ever. As businesses increasingly rely on virtual teams, finding effective ways to streamline workflows and boost productivity becomes paramount. By implementing strategic practices and leveraging… Read More
Imagine checking into your hotel with just your smartphone, bypassing the front desk, or receiving personalized dining recommendations in a new city. In China, hotels like FlyZoo use facial recognition for room access, while in Japan, AI-driven robots… Read More
In today’s world, where environmental concerns are becoming increasingly pressing, sustainability in sales engineering has emerged as a crucial focus. Integrating eco-friendly practices into sales engineering not only helps in mitigating environmental impact but also enhances business efficiency,… Read More
In 2024, businesses just need to have their presence online and join hands with technology for their operations. In fact, organizations of all sizes rely profoundly on computerized systems and online platforms for their daily operations. Cybercriminals are… Read More
In a world that often celebrates extroverted traits, the notion of an introverted leader may seem unconventional. Yet, many of the most impactful leaders throughout history have been introverts, harnessing their innate abilities for deep thought, careful planning,… Read More
Strong brand perception is crucial for business success. A positive brand image attracts top talent, fosters trust with customers, and opens doors to new opportunities. Sales engineers are pivotal in enhancing this perception through their in-depth understanding of… Read More