Leveraging Influence and Association to Recruit Great Salespeople

While the known brands in your category take the lazy route and rely on their name recognition, you can do things that actually impact your audience. If you’re a high-growth startup competing with big brands for sales talent,… Read More

Sales Training – Beyond the Dreaded Role Play

By Roger McNamara Often at the end of a sales training meeting there would be time allocated for role plays with fellow colleagues.  I always dreaded these as I always saw it as a test in artificial conditions… Read More