Adapting to the Post-COVID Technical Sales Cycle
Home / Blog /
Practical Advice and Optimism Amidst the Changing COVID19 Technical Sales Cycle

Practical Advice and Optimism Amidst the Changing COVID19 Technical Sales Cycle

Professional Development Sales Methods
Ken Lambert
Ken Lambert
July 13, 2020

Today NAASE conducted our first industry conference call, for Association members and for other invited guests. We discussed several topics, including the best tips on being successful as a SE, as well as how work has changed due to COVID19 and what that might mean 6-8 months from now. Professionals from a variety of industries, including software/IT, building materials, automation, and industrial, came together for an open exchange.

Some tidbits that came up include:

  • Why does my partner Account Executive make twice what I earn?
  • Is the SE “road warrior” mentality of 2019 and prior really gone for good?
  • How being stagnant/complacent in your position can be the true career wrecker.

The North American Association of Sales Engineers wants to thanks those the registered and those that attended our first event. We aim to provide similar engaging conversation in the months to come. Please check out our website and our Blog Page for regular timely industry articles from a variety of sources, and consider joining us a member.

Ken Lambert, a seasoned professional in sales engineering and construction solutions, is one of the founding figures behind NAASE. With decades of experience in the industry, he has played a key role in bridging the gap between technical expertise and client success.

Starting as a sales representative and advancing into leadership roles, Ken has built a career focused on technical sales, product training, and business development. His extensive background in construction specifications and sales strategy has equipped him with the skills to mentor professionals and drive industry-wide improvements. As Vice President of NAASE, he continues to advocate for the professional growth of sales engineers.

Want more Sales Engineering content?

Get the best NAASE thinking each month: new articles, sharp perspectives, and exclusive insights.

Join Free

Related Articles

Clarity Beats Charisma
Dmitri Lee
February 5, 2026
Clarity Beats Charisma
Why the Best Presales Leaders Win After the Meeting Ends Charisma helps you win the room.Clarity is what lets the deal survive after...
Read more
From RFPs to RFIs: What a Shift in Government Buying Signals Means for Sales Engineers
Marc Benton
December 23, 2025
From RFPs to RFIs: What a Shift in Government Buying Signals Means for Sales Engineers
Over the past year, I’ve noticed a subtle but consistent change in how government organizations approach the search for a new learning management...
Read more
Sales Engineer of the Year 2025 is a wrap: what the contest taught us about great Sales Engineers
Sergiy Kyrychenko
October 22, 2025
Sales Engineer of the Year 2025 is a wrap: what the contest taught us about great Sales Engineers
Over the past three months, the NAASE community turned a simple idea, recognizing standout Sales Engineers, into a continent‑wide celebration of the craft....
Read more