Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

The Art of AI Tone Control: Making ChatGPT Sound Human and On‑Brand
Monica Panatta
August 18, 2025
The Art of AI Tone Control: Making ChatGPT Sound Human and On‑Brand
We just ran the NAASE webinar “Workplace AI Rules Every Sales Engineer Must Know.” takeaway for me was not “use AI.” It was...
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How to Stand Out, Build Trust, and Stay Memorable in the Age of Skepticism and Overwhelm
Shawna Suckow
July 3, 2025
How to Stand Out, Build Trust, and Stay Memorable in the Age of Skepticism and Overwhelm
Getting a buyer's attention these days? It's like trying to flag down a cab in a thunderstorm; itseems like everyone's either unavailable or...
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Tough Conversations in Technical Sales
Ken Lambert
February 10, 2025
Tough Conversations in Technical Sales
There are plenty of tough conversations in technical sales & sales engineering. The most successful professionals in these fields have learned how to...
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Pick Up the Darn Phone!
Ken Lambert
October 31, 2024
Pick Up the Darn Phone!
As a professional who has been around the block a few times, in both a Sales Engineer and a Project Manager capacity, I...
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Bridging the Gap: How Sales Engineers Can Enhance Brand Perception
Jackie Arellano
June 6, 2024
Bridging the Gap: How Sales Engineers Can Enhance Brand Perception
Strong brand perception is crucial for business success. A positive brand image attracts top talent, fosters trust with customers, and opens doors to...
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Keys to Effective Client Engagement in Sales Engineering
Austin Page
January 14, 2024
Keys to Effective Client Engagement in Sales Engineering
Sales engineers play a crucial role in bridging the gap between technical intricacies and client needs, ensuring a seamless journey from initial interaction to...
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Is ChatGPT the Death Knell of Professional Writing?
Ken Lambert
May 20, 2023
Is ChatGPT the Death Knell of Professional Writing?
Suddenly, ChatGPT (and other brands of generative Artificial Intelligence) are everywhere. It’s all the rage. Seems like everyday there is something in the...
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Key skills for sales engineers to leverage T-MEC and nearshoring
Luis Armando Vasquez Ruiz
February 21, 2023
Key skills for sales engineers to leverage T-MEC and nearshoring
In recent years, the phenomenon of nearshoring has gained momentum in Mexico, which has significant implications for the United States in terms of...
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