Blog

NAASE’s Blog is a curated resource for sales engineers, presales professionals, technical sales leaders, and others working at the intersection of technology, customers, and revenue. We publish practical articles, field perspectives, interviews, and member insights on sales methods, demos, POCs, business value, customer engagement, sales AI, communication, leadership, career growth, and the evolving role of the SE.

Article contributions are currently limited to NAASE Pro Members and contributors specifically invited by the NAASE team. This page is not used for company job postings, although we may publish editorial content about career development, interviewing, hiring trends, and the broader SE job market.

Sales engineers work under many titles, including solutions engineer, presales engineer, solutions consultant, technical sales representative, application engineer, specification sales representative, territory representative, and manufacturer’s representative. Across industries, they help customers understand complex products, evaluate fit, build trust, and connect technical capabilities to business outcomes.