Sales Engineering Books and Reading List for SEs | NAASE

Sales Engineering Books

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    Look Me In The Eye. Using Video To Build Relationships with Customers, Partners and Teams

    Julie Hansen

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    Look Me In The Eye. Using Video To Build Relationships with Customers, Partners and Teams

    September 26, 2021

    This book provides practical tips to improve your virtual presence, from body language to engagement. Even if you're experienced, you'll find many actionable ideas—17 in my case—that boost confidence and connection online. Highly recommended for everyone looking to enhance their remote communication.
    The Social Sales Engineer: Timeless Principles for Achieving Thought Leadership

    Patrick Pissang

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    The Social Sales Engineer: Timeless Principles for Achieving Thought Leadership

    September 4, 2021

    This witty book tells the story of Elias, a timid SE who grows into a hero through self-love and discovery. Mixing philosophy and pop psychology, it inspires personal growth, happiness, and confidence—helping you unlock your full potential beyond demos.
    The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine

    Daniel Disney

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    The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine

    March 4, 2021

    A hands-on guide to social selling on LinkedIn. Written by a leading LinkedIn sales expert, it walks through building a credible profile, finding and engaging prospects without spam, and sharing content that attracts the right buyers. Packed with practical tips and message templates, it helps sales engineers and reps turn LinkedIn from a networking site into a consistent source of leads and thought leadership.
    The Essential Guide to Navigate Your Proof of Concept: Understand and implement practices to increase your evaluation win-rate

    Tony Matos

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    The Essential Guide to Navigate Your Proof of Concept: Understand and implement practices to increase your evaluation win-rate

    August 31, 2020

    This guide offers practical strategies and a clear roadmap for sales engineers to improve PoC success, avoid delays, and close more deals. Praised by industry experts, it emphasizes milestones and smart evaluation, helping you deliver top-tier PoCs and boost your performance.
    Selling Is Hard. Buying Is Harder: How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle

    Garin Hess

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    Selling Is Hard. Buying Is Harder: How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle

    June 16, 2020

    This book offers practical insights on guiding customers through a non-linear sales process, emphasizing parallel actions to speed deals. Key chapters on Champion Enablement and Emotional ROI provide valuable strategies. Highly recommended for Sales Engineers and their teams.