Articles by Inna Hüessmanns | NAASE Insights and Expertise

Inna Hüessmanns

Inna Hüessmannsʼs posts

Marketing Alignment
Navigating Blurred Boundaries: A Guide for Sales Engineers
Inna Hüessmanns
November 10, 2024
Navigating Blurred Boundaries: A Guide for Sales Engineers
In today’s dynamic business environment, sales engineers face unique challenges. On one side, customer expectations are increasing in relation to salesperson knowledge, speed...
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Business Acumen
The Impact of Market Orientation and Market Intelligence on Organizational Performance
Inna Hüessmanns
June 14, 2021
The Impact of Market Orientation and Market Intelligence on Organizational Performance
In recent years, academic studies have focused on the concept of market orientation with the aim of understanding the effect of market orientation...
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