Articles by Inna Hüessmanns | NAASE Insights and Expertise

Inna Hüessmanns

Inna Hüessmannsʼs posts

Customer Engagement
Increasing the Salesforce Effectiveness: Unlocking the Power of High-Performance Sales
Inna Hüessmanns
December 16, 2024
Increasing the Salesforce Effectiveness: Unlocking the Power of High-Performance Sales
What is a High-Performance Sales Organization? A high-performance sales organization outperforms its competition and meets and exceeds the requirements and needs of its...
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Marketing Alignment
Navigating Blurred Boundaries: A Guide for Sales Engineers
Inna Hüessmanns
November 10, 2024
Navigating Blurred Boundaries: A Guide for Sales Engineers
In today’s dynamic business environment, sales engineers face unique challenges. On one side, customer expectations are increasing in relation to salesperson knowledge, speed...
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Sales Engineer of the Year 2026 Award

Nominations are open. This year’s recognition goes beyond a single winner, with three additional Question Awards. Take part yourself or put a colleague forward.

NOMINATE NOW
Business Acumen
The Impact of Market Orientation and Market Intelligence on Organizational Performance
Inna Hüessmanns
June 14, 2021
The Impact of Market Orientation and Market Intelligence on Organizational Performance
In recent years, academic studies have focused on the concept of market orientation with the aim of understanding the effect of market orientation...
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