Publications
NAASE Publications presents editorial articles that bring depth, clarity, and informed perspective to Sales Engineering. Each piece is shaped by experienced professionals and industry leaders whose work and insight help define the field.
Through NAASE Perspectives, Research, and Surveys, you can explore the trends, challenges, and opportunities influencing Sales Engineering across industries. Check back regularly for new releases.
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What Is the Sales Engineer’s Real Product?
Among the 141 included respondents, Trust was the most common answer, selected by 39.0%. Technical knowledge followed at 24.8%, while Customer outcomes (18.4%)...
Sales Engineering Pressure Points: What Practitioners Are Facing Today
We asked the NAASE community a simple question: “What is the biggest challenge for Sales Engineers right now?”, and offered 4 answer options.The...
Is There Really an RFP Resurgence and Should Sales Engineers Care?
In a recent Coffee with Sales Engineers podcast, host Sachin Wadhawan spoke with Ben Hills (CEO of Iris, an RFP automation platform) about the state...
