NAASE Blog | Insights and Opportunities for Sales Engineers

Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

Sales Engineering 2025 Survey Results
Sergiy Kyrychenko
February 17, 2026
Sales Engineering 2025 Survey Results
A practitioner-led report pairing a community survey with expert commentary from NAASE board members. Sales Engineering Signals 2025 is NAASE’s practitioner-led mini report...
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Navigating the Icebergs of the Pending 2023 Economy
Mark Stevenson
October 25, 2022
Navigating the Icebergs of the Pending 2023 Economy
There is quite a lot of troubling news and numbers lately regarding the status of the general US economy, and maybe even moreso...
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Getting to Know NAASE Mexican Market Ambassador Luis Armando Vasquez
Luis Armando Vasquez Ruiz
September 23, 2022
Getting to Know NAASE Mexican Market Ambassador Luis Armando Vasquez
Luis, you are a freelance Technical Sales Copywriter and Marketing Strategist, and also a full-time Sales Engineer at Logistic Trade Company where you...
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No one said, “I want to be an SE when I grow up”
Blake Chandler
September 13, 2022
No one said, “I want to be an SE when I grow up”
All right, stop whatcha doin, ’cause I’m about to ruin. Well, I hope I don’t ruin. When I was first approached to write...
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15 Amazing Lessons from over 150 Interviews with Sales Engineers
Ramzi Marjaba
May 13, 2021
15 Amazing Lessons from over 150 Interviews with Sales Engineers
I started as a sales engineer back in 2014. I was green, and I didn’t have teammates around me. My mentor left within...
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Excellent and Practical Insight from one of the Leading Pro Resume Writers
Rob Richey
March 23, 2021
Excellent and Practical Insight from one of the Leading Pro Resume Writers
“65% of job candidates do not grasp the importance of their resume.” – Rob Richey, CMRW We wanted to talk about many timely...
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Meet The Members: Featuring Femi Coker
Femi Coker
March 16, 2021
Meet The Members: Featuring Femi Coker
Now and then NAASE will be featuring one of our Association Members. This week, we did a Q&A with Mr. Femi Coker, Regional...
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Interview with Ludovic Tendron about Negotiating.
Ken Lambert
December 21, 2020
Interview with Ludovic Tendron about Negotiating.
NAASE sat down with Ludovic Tendron, author of The Master Key: Unlock Your Influence & Success in Negotiations and founder of his consulting...
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