North American Association of Sales Engineers

Boosting Productivity for Sales Engineers: Unleashing AI for Smarter Solutions

I often say Sales Engineers are like the special forces of the revenue team – we’re brought in to not only highlight technical features but also champion customers’ pain points and demonstrate how the product can best address… Read More

How to be resilient & motivated during job hunting

Hello there! As a Talent Development specialist, I understand that looking for work can be a challenging and emotional journey. This is why I wanted to share practical tips to help. I believe that with the right mindset… Read More

Why did I choose PreSales engineering as a profession?

Upon graduating from college, I networked and got my first job as a Technical Application Consultant at Kronos, now UKG. I found myself, in terms of what motivates me and brings me joy. I had several amazing experiences… Read More

Key skills for sales engineers to leverage T-MEC and nearshoring

In recent years, the phenomenon of nearshoring has gained momentum in Mexico, which has significant implications for the United States in terms of trade and investment. Nearshoring refers to the outsourcing of services and commercial activities to suppliers… Read More

B2B Sales Strategies Best Practices

B2B sales, or business-to-business sales, refers to the process of selling products or services to other businesses rather than directly to consumers. This type of sales can be more complex than B2C (business-to-consumer) sales because the decision-making process… Read More

Top Skills You Should Learn to Start a Successful Tech Career

Tech careers require various technical and soft skills to ensure success. Not only that, you must be willing to keep learning constantly. Technology evolves rapidly, so you must always be on top of your game to stay ahead… Read More

Five Jobs with the Most Potential Growth by 2030

Finding a job that you are passionate about and that has a high level of demand in the labor market can be a complex task. However, the economy’s evolution creates new growth opportunities for new fields. The careers… Read More

Getting to Know NAASE Mexican Market Ambassador Luis Armando Vasquez

(English version follows the Spanish section.) 1. Luis, eres Copywriter y estratega de ventas técnicas industriales como freelance, y también un Ingeniero de ventas a tiempo completo para la empresa Logistic Trade donde también coordinas el CRM. ¡Parece… Read More

No one said, “I want to be an SE when I grow up”

All right, stop whatcha doin, ’cause I’m about to ruin. Well, I hope I don’t ruin. When I was first approached to write an article about my career path earlier this year, I thought this would be easy…. Read More

Data Visualization for Beginners

We use data visualization in our everyday lives all the time without realizing it. The menu board at McDonald’s featuring food photos… That’s visual data. Temperature gauge… That’s also a visual representation of complex data. Today on the… Read More

Two excellent Job opportunities with IBM, Apply Now!

Are you a self-starter, a go-getter and a leader? In the IBM AI Applications business unit, you will find a culture that rewards such entrepreneurial spirit! We are looking for talented, energetic individuals who have a strong sense… Read More

4 Time-Saving Tech Tools Sales Pros Love

It’s no secret that time is money when it comes to sales. Every extra minute spent on the phone or grabbing lunch with a potential customer adds to your bottom line so it’s crucial to maximize those efforts…. Read More