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North AmericanNorth American
Association of Sales Engineers
Association of Sales Engineers
North American Association of Sales Engineers
In today’s complex and rapidly evolving technology landscape, businesses face increasing challenges in navigating sales cycles, understanding technical solutions, and making informed buying decisions. Enter the Sales Engineer (SE) – a critical but often misunderstood role that bridges… Read More
There are plenty of tough conversations in technical sales & sales engineering. The most successful professionals in these fields have learned how to navigate these potentially difficult discussions. These scenarios are often with your client or prospect,… Read More
The business life cycle is a crucial concept for understanding organizational growth and the challenges companies face at different stages, particularly for sales engineers. What works in the early stages of the business may not work in their… Read More
For sales engineers, the holiday season is a double-edged sword. On the one hand, it is a time for connection and celebration. On the other hand, it may be a period of year-end targets, clients’ pressures, and constant… Read More
Sales engineers play an essential role in bringing technical products to market, especially when it comes to promoting sustainable technologies. As more companies pivot toward eco-friendly solutions, sales engineers help bridge the gap between technology and customer needs,… Read More
(Spanish version at the end of the article) In the competitive world of technical sales, a well-executed demo can be the defining moment that turns a prospect into a customer. As a sales engineer, you are tasked with … Read More
In today’s dynamic business environment, sales engineers face unique challenges. On one side, customer expectations are increasing in relation to salesperson knowledge, speed of response, breadth and depth of communication, digitalization, and customization of information and product and… Read More
As a professional who has been around the block a few times, in both a Sales Engineer and a Project Manager capacity, I struggle when people (co-workers, vendors, clients, etc.) resist using the telephone for what it was… Read More
Dear Members and Colleagues, At the North American Association of Sales Engineers (NAASE), we are excited to share our insights and projections for the Sales Engineer (SE) profession as we look ahead to 2027. While we recognize that… Read More
Sales engineers bring a lot of value to the deal, and to their companies. One of the most important is that of the practical “gut check” that is often needed during many bids and potential orders/contracts. Most SE’s… Read More