North American Association of Sales Engineers
Strong brand perception is crucial for business success. A positive brand image attracts top talent, fosters trust with customers, and opens doors to new opportunities. Sales engineers are pivotal in enhancing this perception through their in-depth understanding of… Read More
In the post-pandemic era, industrial companies face a constantly evolving business landscape, where adaptability and efficiency have become prerequisites for survival and success. This challenging environment demands more than ever a strategic approach to sales force management and… Read More
SE Michael Edwin has recently created and published several letters directed to sales engineers. NAASE is glad to repost selected letters- which are some words of advice to new and seasoned technical salespeople. Which one do you most… Read More
Welcome to the fast-paced world of real estate, where every deal is a delicate dance of negotiations, market trends, and meeting client expectations. Now, let’s talk about a crucial but often overlooked partnership that’s like the secret sauce… Read More
Sales engineers (and similar titles like “Solutions Consultants”) are often viewed as a trusted advisor, and in many ways work much like a consultant for their client and/or prospect. That is the way that we (SE’s) should view… Read More
Last June, I had the privilege of participating in a fascinating conference held in the vibrant city of Manchester, UK. As a sales engineer two years into my PhD in Business Administration, I have managed to combine my… Read More
Whether you are soon going on your very first job interview for a SE role, or you have been through a couple over the years, it is wise to understand what types of questions you will be asked… Read More
Suddenly, ChatGPT (and other brands of generative Artificial Intelligence) are everywhere. It’s all the rage. Seems like everyday there is something in the news feed about it. Apparently “everyone” is using it, and some people are saying that… Read More
Drum roll…. and the results are in… At Bright Dynamics we surveyed 103 PreSales leaders from around the world, asking 54 questions around hiring and candidate assessment. Some of the results may surprise you. Let’s start with how… Read More
Over the past week, NAASE has released 2 key tips for new/ aspiring SE’s. One was regarding POC’s, and the other was essentially to fully understand and critique technical marketing literature. To complete our exercise of offering 5… Read More