North American Association of Sales Engineers

Tough Conversations in Technical Sales

  There are plenty of tough conversations in technical sales & sales engineering.  The most successful professionals in these fields have learned how to navigate these potentially difficult discussions.  These scenarios are often with your client or prospect,… Read More

Unlocking the potential of sales engineers through strategic training programs

  In the post-pandemic era, industrial companies face a constantly evolving business landscape, where adaptability and efficiency have become prerequisites for survival and success. This challenging environment demands more than ever a strategic approach to sales force management… Read More

Expert Job-Related Advice for Certified Sales Engineers

As you may already be aware, certified sales engineers occupy a vital and influential position within the sales landscape. They serve as the crucial link between intricate technical knowledge and the art of implementing effective sales strategies. If… Read More