By Chris Davidson
Managing Director, Active Presence Limited
| 1 | The presentation serves one, clear objective | |
| 2 | The presenter has memorised an engaging opening (of approx. 90s) | |
| 3 | The content is summarised early on | |
| 4 | The main content is presented in easily digestible chunks | |
| 5 | Selected stories fit well with the audience’s prior knowledge | |
| 6 | The presentation has a clear call to action | |
| 7 | The presenter has memorised the call to action | |
| 8 | There are no bullet-point lists
(other than in handouts or presenter’s notes) | |
| 9 | The visual display is a continuous experience for the audience (and not obviously chopped up into separate slides with clunky transitions) | |
| 10 | What the presenter says is integrated with what the audience sees | |
| 11 | Animations are integrated with the presenter’s message | |
| 12 | The presenter can deliver fluently, in sync with the slides (and knows all the click-points, transitions, etc) | |
| 13 | Key messages are identified and repeated during the presentation | |
| 14 | There are multiple opportunities for the audience to ask questions (Necessary for sales presentations, inappropriate for large stage conferences) | |
| 15 | There is a clear place for final questions to be addressed (prior to the call to action being delivered) | |
| 16 | Corporate branding is kept to an absolute minimum
(Ideal: logo at the start/end, with central slides devoid of any branding) | |
| 17 | Images are high quality and full screen, with minimal wording | |
| 18 | Capability Statement
Client testimonials are included, one per slide (and large enough to be easily read by people at the back of the room) | |
| 19 | Slides are not numbered | |
| 20 | A separate handout has been prepared (if required) (Slides are not to be handed over to clients) | |
