North American Association of Sales Engineers

North American Association of Sales Engineers

European Association of Sales Engineers

10 Compelling Reasons Why You Need Sales Transformation Strategies To Achieve Business Objectives

Sales Transformation, in its most basic form, is ensuring that your salespeople have the greatest skills, tools, and sales infrastructure to support successful and profitable sales results in line to strategic objectives of the organization.

Sales transformation is a type of change management that involves reorganizing a sales organization by realigning how assets and people are utilized. We build on this with a business plan aimed at reorganizing a sales organization to increase revenue and profitability generation.

There are numerous publications available on how to carry out a sales transformation program, but the recommendations in these guides are frequently excessively broad. Sales transformation strategies must be tailored to each organization rather than relying on a shaky general strategy.

The most pressing need is for a sales force to shift from pushing products to cultivating customer loyalty… Starting with these ten tactics, you can make a nice profit while doing so:

  • Recognize the issues that your prospects and clients face in their businesses: Investigate and comprehend your clients’ most pressing issues, as well as the state of their industry, company, and major stakeholders. Plan how to persuade them that you can assist them by using anecdotes and use cases to demonstrate your worth.
  • Make the customer experience more pleasant: Align your resources with what clients care about the most. Make sure the responsibilities, reporting relationships, and metrics are all in order. Create a “willing to assist” culture. Make it simple for others to do business with you.
  • Train and coach for abilities that fulfill the needs of customers and foster loyalty: From top to bottom, evaluate the talents required. Then work on developing the skills that are lacking and reinforcing the ones that are currently in place. To ensure that these skills are honed, coach at the moment.
  • Changes to your CRM solution should be made: The race is won by going slowly and steadily. The most important issue we have observed with CRM installations is that the demand for input from sales teams is so high that it becomes a liability for the sales team rather than an asset. Reduce the amount of data you need in the system and always ask yourself, “Is what we’re asking for helping or hindering our salespeople’s quest for revenue?” You want them to be engaged and a part of the process, not an afterthought, if you want a solid commitment.
  • Compensation should be designed to encourage behaviours that support your company’s objectives: Everyone in the sales organization must focus on achieving well-defined business goals and growth targets to increase productivity and control costs. People should be paid in a way that encourages them to achieve certain objectives, such as expanding into new markets, gaining new clients, cross-selling to existing customers, or increasing the profitability of each deal through higher pricing.
  • Equip the back office so that salespeople may devote their time to selling: Many solution providers have a secret weapon: the back office, which may handle the majority of lead qualification, proposal generation, pricing approval, contract administration, and billing management, freeing up 20% to 30% of a salespeople’s unproductive time in the field.
  • A transformation strategy’s most important, and often overlooked, the driver is sales skill: Only 16 percent of sales leaders believe they have the talent they need to succeed in the future, indicating that talent is a practically universal concern for sales organizations. Who to hire, how to locate them, and how to develop and support them are all issues that sales companies are grappling with.
  • Bigger deals: Your sales force must have a thorough understanding of your company’s sales process to determine which leads should be nurtured and which should be ignored. This will allow them to focus on leads and possibilities that will increase the company’s worth and revenue. Furthermore, because it equips everyone with the capabilities to manage these high-value agreements, a well-engineered sales process can attract bigger and more important deals.
  • Time is of the essence: Salespeople waste a lot of time trying to close sales that are never going to happen. A good sales process will enable salespeople and management to spot a squandered opportunity early on. One of the most critical duties your sales staff can perform is prospect qualification, which involves determining whether a prospect is a suitable fit as a customer and whether they are worth your time and effort.
  • Increased conversion: Your conversion rate is determined by the design and engineering of your sales process. You can make the process more efficient and add tools to help your salespeople clinch more deals from your prospects and leads by thoroughly knowing it. A well-designed sales process will eliminate sales objections before they are raised by the customer and build trust, making the potential customer feel safe enough to make a transaction with you.


Growing multi-product and solutions businesses over time will not happen by tinkering with the sales model on the margins, but rather by holistically addressing complexity. Sales organizations must design simpler, more disciplined sales models that can be applied to several segments. The ten techniques outlined here will assist executives and sales leaders in achieving this goal, allowing them to produce profitable growth while taking advantage of shifting client expectations.

And if you are looking to establish a solid sales transformation with execution of these techniques in a very scientific way – please connect with ChalkWalk and engage for a customized transformation project that will deliver growth and meet your long term strategic objectives.

For more information related to this article you can visit:

Leave a Reply