North American Association of Sales Engineers

North American Association of Sales Engineers

European Association of Sales Engineers

President’s Message- December

(by Damian Hanna)

Time is flying by and with 2022 ending, NAASE would like to wish everyone a happy holiday season! People have lost jobs, found jobs, are looking for jobs, and dealing with everything else this world can throw their way. It is challenging for sure, but NAASE is here to help for any of these scenarios. Through our member network, member benefits along with a professional certification, folks are engaging with other NAASE members to help each other throughout their journey.

2022 was a solid year for NAASE members, as we had several public and member’s only forums ranging from topics like “The Future of Technical Education and Certification” with NVIDIA, “Women in Tech and the Advancement of Women in the Workplace” with Eva Helen, to “Mastering Technical Sales – Becoming a Trusted Advisor” with John Care. Additionally, NAASE co-hosted in-person and online events with partners like Vivun and Consensus as we participated in Unxpctd and Demofest, respectively. The list of member benefits has also continued to grow as well as our list of Certified SE Coaches all accessible from our website at

Most recently, NAASE welcomed Mary Carter to our Association’s Advisory Board! Mary is an experienced sales engineering leader, someone who helps the sales team close deals by demystifying the technical side of things. She currently combines technical expertise with sales savvy as the Global Solutions Engineering Manager at GoCardless. NAASE is lucky to have a collection of excellent and varied professionals to help steer the way for the organization across all industries.

Moving onto 2023, we are already working with one of our corporate sponsors Vivun to co-host additional in-person Executive and Tech Meetup events, so keep an eye out for those announcements. Vivun maximizes PreSales teams’ ability to accelerate revenue, grow market share, and demonstrate value, all powered by Vivun’s AI engine acting on their unique PreSales data set. If your organization is interested in becoming a Corporate Sponsor with NAASE, please reach out to To kick things off in January, NAASE will be co-hosting a podcast, with The Manufacturing Executive. ( an eye out on our website and LinkedIn for more details.

As a reminder, we have membership levels for Students, Individuals as well as Corporate memberships which can all be found at  Additionally, if you have not applied for the NAASE Certified Sales Engineer (CSE) certification yet, what are you waiting for? The NAASE CSE certification identifies you as a dedicated professional and acknowledges your personal achievements, improves your level of practice, and highlights you as an industry leader. Check out the CSE requirements at

Warm Regards,

Damian Hanna, CSE

President – NAASE

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