Events

11.20.2025, 12:00 pm - 1:00 pm - CST
The Way to Winning SE2025: A Conversation with the Sales Engineer of the Year

From the field to SE leader, Ruan turned hands-on work into repeatable wins. He will share the tools, questions, and habits that shorten cycles and build trust without leaning on price

Diana Diaco Cervantes

Diana Diaco Cervantes

President, NAASE

Ryan Bivinetto

Ryan Bivinetto

Sales Engineer Manager (Global), BlackBerry Radar

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Past Events

2025 NAASE Sales Engineer of the Year

09.15.2025

Honoring Sales Engineers who turn problems into possibilities, elevate customer experiences, and deliver measurable business impact across every stage of the solution cycle.

SPEAKERS

Diana Diaco Cervantes
Sachin Wadhawan
Diana Diaco Cervantes, Sachin Wadhawan

Workplace AI Rules Every Sales Engineer Must Know

08.14.2025

Protect your job by following strict AI policies, watch a LinkedIn profile makeover powered by expert prompts, and quickly capture your personal tone for every email, post, or deck.

SPEAKERS

Sandra Rogoza
Diana Diaco Cervantes
Sachin Wadhawan
Sandra Rogoza, Diana Diaco Cervantes, Sachin Wadhawan

How to Become the Sales Engineer Everyone Trusts

04.23.2025

Join NAASE and our special guest, Sachin Wadhawan, author of Trust Your SE, for an interactive conversation tailored specifically for Sales Engineers focused on strengthening their role and partnerships.

SPEAKERS

Diana Diaco Cervantes
Sachin Wadhawan
Diana Diaco Cervantes, Sachin Wadhawan

Your resume in 2025: what works and what doesn’t

02.27.2025

An exclusive session on modern resume trends—what works, what doesn’t, and how to stand out in today’s job market, whether you’re a sales engineer or any other professional navigating today’s hiring challenges.

SPEAKERS

Diana Diaco Cervantes
Mark Stevenson
Diana Diaco Cervantes, Mark Stevenson

Sales Engineering Insights 2025: Job Trends, AI, and the Future of SE

12.03.2024

A members-only discussion on SE job market trends, AI integration, and industry forecasts for 2025.

SPEAKERS

Ken Lambert
Diana Diaco Cervantes
Ken Lambert, Diana Diaco Cervantes

Navigating Change: Adapting Skills for New Industries and Mastering Lateral Movement Within Your Company

09.19.2024

A panel discussion on successfully adapting skills to thrive in new industries and navigating lateral movement within a company. Experts shared their experiences, strategies, and lessons learned in making significant career transitions or applying expertise, knowledge, and passion in different roles.

SPEAKERS

Diana Diaco Cervantes
Meg Stewart
Adam Joyce
Pat Tripathi
Diana Diaco Cervantes, Meg Stewart, Adam Joyce, Pat Tripathi

Elevating Traditional Discovery with New Techniques

04.07.2024

If you are intrigued by the art of discovery and eager to learn how traditional techniques are transformed with modern approaches, then you have to watch this session.

SPEAKERS

Diana Diaco Cervantes
Aileen McNabb
Diana Diaco Cervantes, Aileen McNabb

AI is here. But no, AI won’t replace Sales Engineers

01.18.2024

Yes, Artificial Intelligence and ChatGPT are now influencing operations and some job functions at many companies and sectors. But what does that mean for us as Sales Engineers or Presales professionals?

SPEAKERS

Alex Agulyansky
Alex Agulyansky

How Much Discovery is Enough or Too Much?

11.08.2023

Explored several intriguing and surprisingly important discovery parameters based on Peter Cohan’s Doing Discovery book and methodology. How do you get what you need without overwhelming your prospects? How much is enough? What do you need to capture, and how?

Damian Hanna

VP, Citrix Systems, Inc.

It was a great pleasure to be part of this NAASE webinar. Such interesting dialogue related to the role of Sales Engineering across various industries. I am truly looking forward to the next opportunity to share with and learn from the NAASE community.