Events
From the field to SE leader, Ruan turned hands-on work into repeatable wins. He will share the tools, questions, and habits that shorten cycles and build trust without leaning on price
Diana Diaco Cervantes
President, NAASE
Ryan Bivinetto
Sales Engineer Manager (Global), BlackBerry Radar
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Become a MemberPast Events
2025 NAASE Sales Engineer of the Year
09.15.2025Honoring Sales Engineers who turn problems into possibilities, elevate customer experiences, and deliver measurable business impact across every stage of the solution cycle.
SPEAKERS
Workplace AI Rules Every Sales Engineer Must Know
08.14.2025Protect your job by following strict AI policies, watch a LinkedIn profile makeover powered by expert prompts, and quickly capture your personal tone for every email, post, or deck.
SPEAKERS
How to Become the Sales Engineer Everyone Trusts
04.23.2025Join NAASE and our special guest, Sachin Wadhawan, author of Trust Your SE, for an interactive conversation tailored specifically for Sales Engineers focused on strengthening their role and partnerships.
SPEAKERS
Your resume in 2025: what works and what doesn’t
02.27.2025An exclusive session on modern resume trends—what works, what doesn’t, and how to stand out in today’s job market, whether you’re a sales engineer or any other professional navigating today’s hiring challenges.
SPEAKERS
Sales Engineering Insights 2025: Job Trends, AI, and the Future of SE
12.03.2024A members-only discussion on SE job market trends, AI integration, and industry forecasts for 2025.
SPEAKERS
Navigating Change: Adapting Skills for New Industries and Mastering Lateral Movement Within Your Company
09.19.2024A panel discussion on successfully adapting skills to thrive in new industries and navigating lateral movement within a company. Experts shared their experiences, strategies, and lessons learned in making significant career transitions or applying expertise, knowledge, and passion in different roles.
SPEAKERS
Elevating Traditional Discovery with New Techniques
04.07.2024If you are intrigued by the art of discovery and eager to learn how traditional techniques are transformed with modern approaches, then you have to watch this session.
SPEAKERS
AI is here. But no, AI won’t replace Sales Engineers
01.18.2024Yes, Artificial Intelligence and ChatGPT are now influencing operations and some job functions at many companies and sectors. But what does that mean for us as Sales Engineers or Presales professionals?
SPEAKERS
How Much Discovery is Enough or Too Much?
11.08.2023Explored several intriguing and surprisingly important discovery parameters based on Peter Cohan’s Doing Discovery book and methodology. How do you get what you need without overwhelming your prospects? How much is enough? What do you need to capture, and how?
Damian Hanna
VP, Citrix Systems, Inc.
It was a great pleasure to be part of this NAASE webinar. Such interesting dialogue related to the role of Sales Engineering across various industries. I am truly looking forward to the next opportunity to share with and learn from the NAASE community.