North American Association of Sales Engineers
Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).
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Picture this: I’m walking into a packed arena in New York City, undefeated, headlining the main event as a professional Muay Thai fighter. I’ve sacrificed years, pushing my body and mind past the limits, climbing the ranks toward... Read More
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Imagine being a sales engineer, confidently explaining a complex product to a room full of engineers, finance experts, and operations managers, each with unique concerns. You tailor your pitch to speak to their specific needs, combining technical knowledge... Read More
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Happy #AprilFoolsDay from NAASE! Today, we’re celebrating the unique blend of humor, technical expertise, and occasional panic that comes with being a Sales Engineer. See if these resonate with you… You know you’re an SE when… 1) Your... Read More
Read MoreThey say you have to be loud and outgoing to succeed in sales. But when it comes to Sales Engineering – where deep product knowledge meets genuine customer connection – introverts often shine in unexpected ways. Instead of... Read More
Read MoreSales engineers transitioning into sales leadership roles face a significant challenge. While their technical expertise is invaluable, sales management training is often overlooked, leaving them unprepared for their new responsibilities. Research indicates a critical gap in formal training... Read More
Read MoreHave you ever put a dollar in a pop machine, pressed the button, and—nothing happened? No pop, no refund, just silence. What do you do next? Chances are, you don’t just walk away. You press the button again.... Read More
Read MoreSales management training is crucial for organizational success, yet often neglected. Many sales engineers receive minimal or no formal training, particularly in essential competencies and skills needed to overcome sales challenges. This oversight may stem from management’s reluctance... Read More
Read MoreIn today’s complex and rapidly evolving technology landscape, businesses face increasing challenges in navigating sales cycles, understanding technical solutions, and making informed buying decisions. Enter the Sales Engineer (SE) – a critical but often misunderstood role that bridges... Read More
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