By Chris Davidson
Managing Director, Active Presence Limited
| 1 |
The presentation serves one, clear objective |
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| 2 |
The presenter has memorised an engaging opening (of approx. 90s) |
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| 3 |
The content is summarised early on |
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| 4 |
The main content is presented in easily digestible chunks |
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| 5 |
Selected stories fit well with the audience’s prior knowledge |
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| 6 |
The presentation has a clear call to action |
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| 7 |
The presenter has memorised the call to action |
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| 8 |
There are no bullet-point lists
(other than in handouts or presenter’s notes) |
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| 9 |
The visual display is a continuous experience for the audience (and not obviously chopped up into separate slides with clunky transitions) |
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| 10 |
What the presenter says is integrated with what the audience sees |
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| 11 |
Animations are integrated with the presenter’s message |
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| 12 |
The presenter can deliver fluently, in sync with the slides (and knows all the click-points, transitions, etc) |
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| 13 |
Key messages are identified and repeated during the presentation |
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| 14 |
There are multiple opportunities for the audience to ask questions (Necessary for sales presentations, inappropriate for large stage conferences) |
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| 15 |
There is a clear place for final questions to be addressed (prior to the call to action being delivered) |
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| 16 |
Corporate branding is kept to an absolute minimum
(Ideal: logo at the start/end, with central slides devoid of any branding) |
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| 17 |
Images are high quality and full screen, with minimal wording |
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| 18 |
Capability Statement
Client testimonials are included, one per slide (and large enough to be easily read by people at the back of the room) |
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| 19 |
Slides are not numbered |
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| 20 |
A separate handout has been prepared (if required) (Slides are not to be handed over to clients) |
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