Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

The Power of Sales Engineering: Why Trusting Your SE is the Key to Bigger, Better, and Faster Deals
Sachin Wadhawan
February 17, 2025
The Power of Sales Engineering: Why Trusting Your SE is the Key to Bigger, Better, and Faster Deals
In today’s complex and rapidly evolving technology landscape, businesses face increasing challenges in navigating sales cycles, understanding technical solutions, and making informed buying...
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Tough Conversations in Technical Sales
Ken Lambert
February 10, 2025
Tough Conversations in Technical Sales
There are plenty of tough conversations in technical sales & sales engineering. The most successful professionals in these fields have learned how to...
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Mastering Organizational Transformation: Critical Insights for Sales Engineers
Inna Hüessmanns
January 27, 2025
Mastering Organizational Transformation: Critical Insights for Sales Engineers
The business life cycle is a crucial concept for understanding organizational growth and the challenges companies face at different stages, particularly for sales...
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Increasing the Salesforce Effectiveness: Unlocking the Power of High-Performance Sales
Inna Hüessmanns
December 16, 2024
Increasing the Salesforce Effectiveness: Unlocking the Power of High-Performance Sales
What is a High-Performance Sales Organization? A high-performance sales organization outperforms its competition and meets and exceeds the requirements and needs of its...
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Bridging the Gap: How Sales Engineers Can Enhance Brand Perception
Jackie Arellano
June 6, 2024
Bridging the Gap: How Sales Engineers Can Enhance Brand Perception
Strong brand perception is crucial for business success. A positive brand image attracts top talent, fosters trust with customers, and opens doors to...
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Unlocking the potential of sales engineers through strategic training programs
Luis Armando Vasquez Ruiz
May 13, 2024
Unlocking the potential of sales engineers through strategic training programs
(Spanish version at the end of the article) In the post-pandemic era, industrial companies face a constantly evolving business landscape, where adaptability and...
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Aspiring SE Tip #2:   Prudent Steps for your Proof of Concept
Tony Matos
May 12, 2023
Aspiring SE Tip #2:   Prudent Steps for your Proof of Concept
Quality POC’s are purposeful and lead to the Technical Win. The following are critical elements of a successful Proof of Concept:
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Advice for a Successful Sales Engineering Career
Ken Lambert
December 4, 2022
Advice for a Successful Sales Engineering Career
Since the launch of NAASE about 2 ½ years ago, we have published several articles and interviews about what is important for a...
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