Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

Aspiring SE Tip #2:   Prudent Steps for your Proof of Concept
Tony Matos
May 12, 2023
Aspiring SE Tip #2:   Prudent Steps for your Proof of Concept
Quality POC’s are purposeful and lead to the Technical Win. The following are critical elements of a successful Proof of Concept:
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Sales Engineer Job Interview Questions:  Cheat Sheet, and Comments
Ken Lambert
April 7, 2023
Sales Engineer Job Interview Questions:  Cheat Sheet, and Comments
Whether you are soon going on your very first job interview for a SE role, or you have been through a couple over...
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B2B – A View from a Purchaser
Ken Lambert
February 20, 2023
B2B – A View from a Purchaser
For roughly 15 years of my career, my role was that of a project manager and purchaser. Each week I would be primarily...
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Top Skills You Should Learn to Start a Successful Tech Career
Daisy Wambua
December 13, 2022
Top Skills You Should Learn to Start a Successful Tech Career
Tech careers require various technical and soft skills to ensure success. Not only that, you must be willing to keep learning constantly. Technology...
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A Peek into B2B Sales in 2023
Adam Joyce
November 25, 2022
A Peek into B2B Sales in 2023
With increasing economic uncertainty and the seemingly permanent changes to professional interactions driven by the pandemic, B2B sales will continue to evolve in...
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How to Manage Tasks Priority with Urgency – Importance Matrix (UIM)
Alex Agulyansky
November 28, 2021
How to Manage Tasks Priority with Urgency – Importance Matrix (UIM)
We are excited to announce a recent release of an additional Creative Thinking Tool in PRIZ online innovation platform, Urgency – Importance Matrix (UIM)....
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How to become a great Key Account SE? Part 1
Steffen Mueller
November 12, 2021
How to become a great Key Account SE? Part 1
You are a Solutions Engineer of an aspiring software company. You have a mature product and stabilized your position in the market. Your...
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10 Compelling Reasons Why You Need Sales Transformation Strategies To Achieve Business Objectives
Pratiksha Bhapkar
October 4, 2021
10 Compelling Reasons Why You Need Sales Transformation Strategies To Achieve Business Objectives
Sales Transformation, in its most basic form, is ensuring that your salespeople have the greatest skills, tools, and sales infrastructure to support successful...
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