Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

Competitive Edge: Why Sales Engineer Training is Your Ultimate Business Accelerator
Inna Hüessmanns
February 24, 2025
Competitive Edge: Why Sales Engineer Training is Your Ultimate Business Accelerator
Sales management training is crucial for organizational success, yet often neglected. Many sales engineers receive minimal or no formal training, particularly in essential...
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Leveraging Sales Engineering for Scalable Business Growth
Bash Sarmiento
January 12, 2025
Leveraging Sales Engineering for Scalable Business Growth
Sales engineering is a specialized field where clients can find technical solutions to drive business growth. Scaling a business can pose significant challenges,...
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The Pros and Cons of AI Compared to Outsourcing
Chatty Garrate
September 20, 2024
The Pros and Cons of AI Compared to Outsourcing
Businesses today are at a crossroads. With rapid advancements in artificial intelligence (AI), many are rethinking traditional outsourcing strategies. AI promises automation, cost...
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Strategic Allies: How Sales Engineers Elevate Real Estate Businesses
Austin Page
March 20, 2024
Strategic Allies: How Sales Engineers Elevate Real Estate Businesses
Welcome to the fast-paced world of real estate, where every deal is a delicate dance of negotiations, market trends, and meeting client expectations....
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Keys to Effective Client Engagement in Sales Engineering
Austin Page
January 14, 2024
Keys to Effective Client Engagement in Sales Engineering
Sales engineers play a crucial role in bridging the gap between technical intricacies and client needs, ensuring a seamless journey from initial interaction to...
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Key insights on Presales Hiring Criteria
John Hodgson
June 1, 2023
Key insights on Presales Hiring Criteria
Drum roll…. and the results are in… At Bright Dynamics we surveyed 103 PreSales leaders from around the world, asking 54 questions around...
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Is ChatGPT the Death Knell of Professional Writing?
Ken Lambert
May 20, 2023
Is ChatGPT the Death Knell of Professional Writing?
Suddenly, ChatGPT (and other brands of generative Artificial Intelligence) are everywhere. It’s all the rage. Seems like everyday there is something in the...
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3 Final Tips for Aspiring Sales Engineers 
Ken Lambert
May 19, 2023
3 Final Tips for Aspiring Sales Engineers 
Over the past week, NAASE has released 2 key tips for new/ aspiring SE’s.  One was regarding POC’s, and the other was essentially...
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