Blog

NAASE’s Blog page will periodically feature different, related, and relevant articles – some from NAASE members directly, and others from other sources. We invite you, regardless of your membership status, to submit an article for consideration. This page is also where you will find relevant Job Postings from NAASE member companies.

Sales engineers can have many titles, including but not limited to: technical sales representative, territory representative, manufacturer’s representative, specification sales rep, pre-sales rep. We work in different fields and industries, but generally we all engage with our clients or prospective clients in an extended sales cycle. Part of the reason for the length of time needed is that the service or product that we are selling/providing is rather complicated (and likely not inexpensive).

Thank you for checking out our Blog, and please visit again soon.

How Sales Engineers Can Unlock Growth by Mastering Customer Jobs and Resonating Value Propositions
Inna Hüessmanns
May 4, 2025
How Sales Engineers Can Unlock Growth by Mastering Customer Jobs and Resonating Value Propositions
Every year, thousands of new products enter the market, yet over 90% fail despite heavy marketing investments. The key reason? Companies often miss...
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Why are there no 23-Year-Old Sales Engineers?
Ken Lambert
April 20, 2025
Why are there no 23-Year-Old Sales Engineers?
I have seen some posts and questions and a bit of ongoing frustration from people that recently graduated from college, but just cannot...
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What Muay Thai Taught Me About Rejection
Chris Romulo
April 17, 2025
What Muay Thai Taught Me About Rejection
Picture this: I’m walking into a packed arena in New York City, undefeated, headlining the main event as a professional Muay Thai fighter....
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Student Research Spotlight: What Makes Sales Engineers Successful?
Alyssa A Younker
April 7, 2025
Student Research Spotlight: What Makes Sales Engineers Successful?
Imagine being a sales engineer, confidently explaining a complex product to a room full of engineers, finance experts, and operations managers, each with...
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Top 5 Reasons Introverts Make Great Sales Engineers
Monica Panatta
April 4, 2025
Top 5 Reasons Introverts Make Great Sales Engineers
They say you have to be loud and outgoing to succeed in sales. But when it comes to Sales Engineering – where deep...
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Happy April Fools Day from NAASE!
Monica Panatta
April 1, 2025
Happy April Fools Day from NAASE!
Happy #AprilFoolsDay from NAASE! Today, we’re celebrating the unique blend of humor, technical expertise, and occasional panic that comes with being a Sales Engineer. See...
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From Sales Engineer to Sales Leader: Addressing the Sales Management Training Gap
Inna Hüessmanns
March 17, 2025
From Sales Engineer to Sales Leader: Addressing the Sales Management Training Gap
Sales engineers transitioning into sales leadership roles face a significant challenge. While their technical expertise is invaluable, sales management training is often overlooked,...
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Extinction Burst: Staying Technical and Tactical When Things Go Wrong
Matt Booth
March 12, 2025
Extinction Burst: Staying Technical and Tactical When Things Go Wrong
Have you ever put a dollar in a pop machine, pressed the button, and—nothing happened? No pop, no refund, just silence. What do...
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