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Our blog features articles from industry leaders, seasoned Sales Engineers, NAASE executives, and valued members, covering insights, best practices, and career guidance. Contributing to the NAASE blog is one of the exclusive benefits available to our members, allowing them to share their expertise and enhance their professional visibility.

Out Authors

Inna HĆ¼essmanns Inna HĆ¼essmanns
  • Inna HĆ¼essmanns brings more than 25 years of international business experience. She has worked in global and international leadership roles for a wide...
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Ken Lambert Ken Lambert
  • Ken Lambert, a seasoned professional in sales engineering and construction solutions, is one of the founding figures behind NAASE. With decades of experience...
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Diana Diaco Cervantes Diana Diaco Cervantes
  • Diana Diaco Cervantes, a seasoned professional with a background in product management and solution engineering, currently serves as the Service Engagement Manager at...
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John Care John Care
  • John Care is the author and managing director of Mastering Technical Sales. His company is dedicated to serving the professional skills needs of...
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Meg Stewart Meg Stewart
  • Meg is an award winning Sales Engineer with 10 years of SaaS experience.  Her career includes roles in leadership, coaching, and customer success....
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Peter Cohan Peter Cohan
  • Peter Cohan is the founder and principal of The Second Derivative and the author of the Great Demo! and Doing Discovery methodologies, focused on helping presales, sales...
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Tony Matos Tony Matos
  • Tony Matos is a seasoned and solutions-focused presales professional with over 30 years of dedicated experience in IT & Sales Engineering. Tony embarked...
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Sachin Wadhawan Sachin Wadhawan
  • Sachin Wadhawan, like many others, stumbled into a sales engineering role and discovered a profession that felt like his true calling. He has...
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Damian Hanna Damian Hanna
  • Damian Hanna served as the president of the North American Association of Sale Engineers from Jan. 2022- Jan. 2024. Damian is based out of...
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Aileen McNabb Aileen McNabb
  • Aileen McNabb believes sales engineering is a truly rewarding career with some unique challenges. Through 1:1 coaching, she has helped SEs and others...
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Pat Tripathi Pat Tripathi
  • Patā€™s passion lies in strategy and sales in System Integration domain ā€“ He has pursued this passion by helping customers in Oil & Gas,...
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Luis Armando Vasquez Ruiz Luis Armando Vasquez Ruiz
  • Luis Armando lives in Guadalajara, Jalisco, Mexico and has over 7 years of industrial technical sales experience specializing in material handling solutions and...
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Roger McNamara Roger McNamara
  • Roger McNamara is the founder and CEO of Guide2Interchange and a 25 year veteran of the payments industry. His proven sales training methodology...
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Mary Carter Mary Carter
  • Mary Carter is an experienced sales engineering leader, someone who helps the sales team close deals by demystifying the technical side of things....
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Adam Joyce Adam Joyce
  • Adam is based out of the Denver, Colorado region, specializing in software andprofessional services sales of data analytics, business intelligence and cloud applicationsolutions....
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Rob Richey
  • Rob Richey is the owner of PRO RESUME, a Memphis-based service specializing in expert resume preparation with over 30 years of experience. He...
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Alan Geiss
  • Alan Geiss is an experienced project management professional and author of Managing Sht Storms: A Project Managerā€™s Guide to Managing ā€œMessed upā€ Situations*....
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Bernie Doyle
  • Bernie Doyle is the Owner of Sales Nerds, and can be contacted via https://salesnerds.com/
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Neil McLean
  • Neil McLean is the Co-founder and CEO of Navattic, a platform that helps sales teams create interactive product demos. Previously a Cloud Solutions...
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Edson Zogbi
  • Edson Zogbi is the author of influential books on innovation and creativity. His notable works include Innovation Management: How to Turn Creative Ideas...
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Daisy Wambua
  • Daisy Wambua is a certified Career Coach by the International Association of Professions Career College, is a seasoned writer with a decade of...
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Marc Cox
  • Marc Cox is the founder of The Company Spirit and the originator of the ā€œBusiness Case for Love,ā€ a philosophy embraced by global...
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Andra Gutui
  • Andra Guțui is a naming expert and co-founder of Namzya, a specialized agency that has created memorable brand names, products, and services for...
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Olivia Brito
  • Olivia Brito helps leaders unlock their full potential, enabling them to lead with clarity, confidence, and positive impact. Drawing from over 17 years...
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Marcelo Santos
  • Marcelo (Miranda) Santos is a Regional Sales Manager and Certified Sales Engineer (CSE) with 12+ years in technical sales and business development across...
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Stephanie O’Connell
  • Stephanie O'Connell is a Product Director specializing in Rebates at LBMX, located in London, Ontario. She has a strong background in product management,...
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Mark Stevenson
  • Mark Stevenson is the President of Champion Recruiting. Champion focuses on sales and SEā€™s within the tech industry, and they are a NAASE...
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Frank Hurtte
  • Frank Hurtte is one of the leading proponents of Knowledge-based distribution. A business should surround the products they sell with their engineering and...
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Matt Booth Matt Booth
  •  Matt Booth is an award-winning speaker, author, and coach who helps individuals and organizations Check Their Attitude, Figure It Out, and Do Something....
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Alyssa A Younker Alyssa A Younker
  • Senior Alyssa Younker is from Michigan, studying for a Bachelor of Science in Integrated Business and Engineering at the Mitch Daniels School of...
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Chris Romulo Chris Romulo
  • Chris Romulo is a former professional Muay Thai champion, resilience expert and performance coach. He helps teams in high-pressure industries, like sales engineering, train...
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Eva Helen
  • Eva HelĆ©n is a seasoned tech entrepreneur, author, and advocate for gender equality in the workplace. She is the founder and CEO of...
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Faraz Hussain Faraz Hussain
  • Faraz Hussain is a Senior Solutions Consultant at Folloze with over 10 years of experience in SaaS, IoT, and Business Intelligence. Holding a...
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Harikrishna Kundariya Harikrishna Kundariya
  • Harikrishna Kundariya is the CEO of eSparkBiz Technologies, a leading digital solutions company. With a Bachelor's degree in Computer Science from Nirma University,...
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Jackie Arellano Jackie Arellano
  • Jackie Arellano serves as a Sales Manager at Ulta Beauty, a leading beauty retailer in the United States. She earned her bachelor's degree...
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Freddy Jose
  • Freddy Jose Mangum is the COO and Co-Founder of AlertD, where he leads AI innovation to reduce the cognitive load on developers. He...
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Vishal Samuel Kashyap
  • Vishal Samuel Kashyap is the founder of VeedoHire, an AI-powered job-matching platform that simplifies the job search process using algorithms and video screenings....
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Chris Davidson
  • Chris Davidson is the founder of Active Presence Limited, specializing in transforming business presentations to be more engaging and memorable. With a background...
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